Market Analysis
Market and market environment analysis
Gold, in the form of gold and gold bars, has served as an international payment and investment method for over 4,000 years. Although legal currencies do not currently support gold, gold reserves still serve many of the world's central banks as foreign exchange reserves. Private and institutional investors are investing in gold. In times of economic crisis, gold is considered a stable investment that can increase its value compared to other investments.
The peculiar value of gold is caused by its relative rarity, as well as by the high cost of the excavation. Gold is one of the first metals that people began to process and make objects from, and most often such objects were a testament of prestige and wealth due to its scarcity and for its extraordinary beauty.
Over time, gold became a synonym for money; after people realized how rare it was, due to the aforementioned reasons, they began to use it as a means of payment, and so it remains today, despite the appearance of money.
Gold is always a "safe harbor" for everyone, regardless of money and other values, because of human distrust in financial institutions, or a way of thinking in which gold is considered a symbol of a lasting value.
Sales market analysis (buyers)
The target market of precious metals are private and institutional investors. Private investors are offered the use of the GSB-Pay portal for fast, secure and transparent digital gold trading, which can be any time converted to physical gold provided within the product Gold Standard GOLD.
The price of gold throughout history has changed in parallel with world events. Gold prices had been affected by many economic hardships, as well as by wars and adverse weather conditions. The situation in the world is volatile and various wars, trade wars and various other troubles, as are diseases, encourage investors to invest in gold, thus securing value and protecting their assets for a longer period.
GSB Gold Standard Bank gives the opportunity also to retail investors to invest their capital, which they can achieve with the smallest bars in the world weighing 0.1 grams, while also being able to monetize their investment at any time or transfer it to digital gold that can be used to buy any other product.
The gold products can be purchased through our e-commerce web shop and exchanged for digital gold through the GSB-Pay portal. Gold Standard also offers the possibility to redeem and pick-up the gold through one of it's shop or merchant partners.
Procurement (providers)
Raw material suppliers for GSB-Gold Standard Bank Ltd are companies and private owners of LBMA certified refineries and gold bars producers. All the gold bars and any gold related products for our Gold Standard Bank are LBMA certified.
Development Plan
The company's development plan is to expand as many agents and merchants as possible in the future with the purpose to use its certification to sell gold or use GSB products . The company also intends to expand the business with as many partners as possible who will accept the product as a means of billing for their products and services.
Location and Environmental Impact
The business premises of the company are located around the world with the highest standard of production and the minimum environmental impact.
